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Following the 2015 NWSL season, it was rumored that the Orlando City SC ownership group would be adding an expansion team to the women's professional league. On October 20, 2015, a press conference was held at Lake Eola Park where Phil Rawlins unveiled the team name, logo, and colors. Former national team head coach of Australia and the U.S. Tom Sermanni was announced as the team's first head coach.

On October 26, 2015, the Pride announced that they had made the first player acquisitions in team history; signing forward Alex Morgan and Kaylyn Kyle from Portland Thorns FC in exchange for the Pride's No. 1 picks in the 2015 NWSL Expansion Draft and the 2016 NWSL College Draft as well as an international roster spot for the 2016 and 2017 seasons, and also acquired Sarah Hagen in a separate trade with FC Kansas City along with Kansas City's second-round 2016 draft pick in exchange for the Pride's 2017 second-round draft pick. They finished the season in 9th.

In 2017 the Pride qualified for the playoffs for the first time in franchise history as they finished the regular season in 3rd place with a record of 11–7–6. They went to Portland Thorns FC for the semi-final but lost 4–1. The season was also notable for the signing of five time FIFA World Player of the Year and Brazil international Marta who finished the season as the league's second highest scorer with 13 goals.

Following a disappointing 2018 season where the Pride missed the playoffs by finishing in 7th place, head coach Tom Sermanni and the Orlando Pride mutually parted ways after three seasons. Sermanni had a regular season record of 25–29–14 during his spell in Orlando, going 0–1–0 in the playoffs.

In January 2019, Marc Skinner stepped down from his role at FA WSL side Birmingham City to become the Pride's second ever head coach.

In May 2019, plans were unveiled to build a dedicated training facility at Sylvan Lake Park, the first-ever training facility in the NWSL that is tailored to and used exclusively by a women's team. The Pride plan to finish out the 2019 season at their current facility located at Seminole Soccer Complex before moving to the new state-of-the art training ground prior to the start of the 2020 season.

On May 12, 2021, Orlando City majority owner Flávio Augusto da Silva announced he was in advanced negotiations with Zygi and Mark Wilf, owners of the Minnesota Vikings of the NFL, for the sale of the club including the Orlando Pride and other related soccer assets. The combined value of the deal was estimated at $400–450 million.

Team name, crest and colors

The name Orlando Pride was announced on October 20, 2015, by founder and president Phil Rawlins. He noted that the name "captures how we all feel about the City of Orlando, as well as firmly tying into the Lions family." The team colors are purple and light blue. The logo features an illustration of the Linton E. Allen Memorial Fountain at Lake Eola Park.

Uniform evolution

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