Fnatic

The organisation was founded on 23 July 2004 by Sam Mathews and Anne Mathews. After playing several years for Fnatic, Patrik "cArn" Sättermon, a Counter-Strike player, became the chief gaming officer of Fnatic in 2012. Wouter Sleijffers replaced Anne Mathews as CEO in 2015, whilst Sam Mathews is the board chairman.

Between 2008 and 2009, Fnatic was sponsored by MSI and SteelSeries, spurring a temporary name change to FnaticMSI. On 1 June 2011, Fnatic partnered with EIZO to launch their gaming monitors into the market.

In 2006, Fnatic acquired a World of Warcraft team, Fnatic. WoW. Returning to represent Fnatic in the World of Warcraft 3v3 community was players TooGood, Vo0, and Ztrider. The Fnatic. WoW division won top finishes in events including BlizzCon, Intel Extreme Masters (IEM) and Major League Gaming (MLG).^[]

In 2007, Fnatic acquired a DotA team, Fnatic. DotA, represented by Ritter "Ritter" Rusli, Romi "melen" Gunawan, Ariyanto "Lakuci" Sony, Sugiarto "BaHaMuT" Cahyadi, Jeffry "Neo" Lu. They were formerly known as XcN DotA.^[]

In 2008, Fnatic picked up a new DotA team with a roster of Edvin "Kwom" Börjesson, Jonathan "Loda" Berg, Rasmus "Misery" Berth, Rene "Kebap-" Werner, and Aringazin "Aidar" Aidar.

In 2010 FnaticMSI.HoN was restructured with a roster of Johan "N0tail" Sundstein, Kalle "Trixi" Saarinen, Henrik "Freshpro" Hansen, Jascha "Nova" Markuse, and Tal "Fly" Aizik.

In January 2012, Fnatic took on RaidCall as a sponsor. With the new title sponsor, Fnatic expanded into South Korea and became the first non-Korean esports team to acquire a professional gaming house in Seoul.

In 2012, Fnatic picked up the former GamersLeague Dota 2 team in order to compete with other top teams. The team placed fourth in ESWC, but soon after, the team parted ways with Fnatic.

In August 2014, Fnatic announced that it had partnered with Luke Millanta to produce a number of Counter Strike: Global Offensive weapon finishes.

In 2015, Fnatic announced a return to Dota 2, acquiring and sponsoring Team Malaysia.

On 1 October 2015 sports betting website Dafabet became a sponsor of Fnatic.

On 23 March 2017, Fnatic announced that it would be making a one-off return to Heroes of Newerth with an all-Swedish roster made up of Makke, iNsaniA, Xibbe, Boxi and miCKe, and it would compete at the HonTour Season 5 World Finals in Bangkok. On 2 April 2017, Fnatic became the champions of HonTour Season 5, defeating [MiXs] Phoenix MiXs on the grand finals.

On 6 October 2017, Fnatic joined the competitive Rocket League scene after acquiring the former roster of Leftovers.

On 12 April 2018, Fnatic joined the competitive scene after acquiring the former roster of Mindfreak.

The company has its headquarters in London, near the Silicon Roundabout at Old Street, with a full-time senior management team including a CEO, CGO, Sales Director, Accounts Director and Head of Creative Services.

Fnatic also runs an independent digital agency, Sannpa, for businesses looking to be involved in esports.^[]

In April 2019, Fnatic raised $19M in Series A funding round and restructured its leadership as it plans a major expansion in Asia and North America.

In October 2019, Fnatic acquired Indian PUBG Mobile team Xspark, consisting of Sc0utOP, Ronak, Paritosh, Owais and InYoDream. Fnatic disbanded the team in March 2021.

In November 2019, Fnatic announced it had entered into a partnership with Japanese company Sanrio to collaborate on content and merchandise around its Hello Kitty brand.

In October 2020, Fnatic announced a multi-year global partnership with Chinese-based global consumer electronics and home appliances market leader, Hisense. The same year Fnatic signed a multi-year partnership with BMW.

In March 2021, Fnatic announced a renewal of partnership with a global online gaming entertainment service "LeTou" and would serve as official sponsors for their DOTA 2 squad.

In November 2022, Fnatic launched its own music label, Fnatic Music. The announcement coincided with the album Fnatic Island Vol. 1.